Upim

UPIM is an Italian chain of midmarket department stores specialising in clothes for men, women and children, items for the home, and cosmetics and perfumes. It currently operates 135 directly owned stores and more than 200 franchises, plus 15 stores under the Upim-BluKids brand. For a long time, it was part of La Rinascente Group and it was acquired by Coin in 2010. (Wikipedia)