Buyology
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- Indirizzo
- Ty Verlon Industrial Estate Barry Vale of Glamorgan CF63 2BE United Kingdom
- Telefono
- +44 1446 721200
- Sito Web
- http://www.buyology.co.uk
- X (Twitter)
- https://twitter.com/buyologyinc
Buyology: Truth and Lies About Why We Buy (2008) is a non-fiction book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and i... (Wikipedia)
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